Michael Fisher

Senior Writer & Editor

To Michael, “So what?” is not a snarky retort, it’s a methodology. His long career—first as a journalist, and now as a marketing strategist and writer—has taught him that readers want to know how a message connects to their lives. What are the opportunities? What are the benefits? Why does this matter? Michael gets to the heart of the story because he asks insightful questions and has a talent for translating complex concepts into clear messages. He’s a keen observer, and he’s helping AHA! and our clients answer the question: “So, what next?”