Betsy Henning

CEO & Founder

Betsy lands in the "leader," "innovator" or "visionary" category in every personality test she's ever taken. Here, she's known as the instigator. She's our go-to when we need a fresh take or a new angle, and she excels at listening to a business problem and zeroing in on the creative challenge. With relentless dedication to her team and her clients, Betsy demonstrates daily how a quick study with quick wit can bring out the best in others. Plus, she makes a mean margarita.

• Led strategic and creative communications for the Hewlett-Packard Brand Innovation Lab, the Hewlett-Packard/Compaq merger and the Confluence Project
• Holds a secret ambition to be a national park ranger
• Bachelor's degree in journalism, Northwestern University's Medill School of Journalism