HP/Brand Innovation Lab
Brand engagement
HP wanted to stir up new interest in its brand and create an experience people would love. We created programs and content over a three-year period that inspired HP employees to embrace their own brand.
YAHOO
Brand engagement
To believe in Yahoo!’s new brand, employees around the world needed to see themselves in it. We helped develop an employee-engagement program to make their voices heard—literally.
HP/NACR sales tool
Sales enablement
We created an easy-to-use tool to help sales reps educate their customers and sell Original HP cartridges.
HP/ProLiant eBook
Sales enablement
We created a dynamic, digital sales piece to help reinvigorate an existing campaign for the HP ProLiant Gen8 server series.
NET IMPACT/Work survey infographic
Data visualization
Net Impact wanted to create awareness of young peoples’ perceptions of and appetites for careers in sustainability. We created an infographic that distilled diverse research data into an integrated, compelling infographic targeting Millennials.
COMCAST/Corporate responsibility report
Corporate responsibility
Comcast wanted to seamlessly blend the practices and objectives of its subsidiaries—most notably NBCUniversal—into a cohesive CR report that would create a positive impression of the company. Unhappy with past reports, Comcast reached out to AHA! to develop a report that both engaged stakeholders and established Comcast as a leader in the industry.
MICROSOFT/Corporate responsibility report
Corporate responsibility
Microsoft believed their previous CR reports were too dry and data heavy, and lacked a compelling narrative that integrated the content. AHA! stepped in to write the company’s 2012 report. We set out to engage readers, promote greater understanding of Microsoft’s citizenship strategy and objectives, and help create a positive impression of Microsoft and its performance.
ESCO/Corporate responsibility report
Corporate responsibility
AHA! developed the theme and key messages for ESCO’s inaugural sustainability report; led a discovery process across a fast-growing, fragmented business; wrote, edited and designed the 70-page document through multiple rounds of review and feedback; and developed the accompanying Global Reporting Initiative (GRI) Index—all in just four months.
