After four years, NBCUniversal’s Green is Universal sustainability initiative needed a boost to keep the momentum going. We helped reignite interest in the initiative by tapping into the company’s most powerful resource: its employees. We developed activities and tools for the annual Earth Week celebration, and crafted inspirational stories about individuals and their sustainability successes. These and other efforts helped remind NBCU employees why Green is Universal matters and gave them a renewed sense of purpose to rally around.