Challenge

We hear over and over from clients that it’s the people who make AHA! what it is. But how do we reveal who we are on a conference call? Our mission: Put more of ourselves out there, through the stories that made us who we are.

Solution

We created the Moments video series to put the spotlight on small, meaningful stories. In each episode, an AHA! employee tells a story, unscripted and without notes. By turns funny, energetic and sweet, the stories give viewers a sense of the real people behind the work. Minimal sets and subtle camera work add to the intimacy by putting the focus on people over technical tricks.

Impact

“In the weeks after my video launched, so many people mentioned it to me,” says Sona Pai, editorial director. “In calls with clients and even interviews with prospective employees, it seemed like that one little story made people feel like they knew me, even though we’d never met in person.”