All those stats and disclosures are important for transparency, but customers often
get lost in the data. We thought: What if we produced a magazine-style supplement
to HP’s global citizenship report that targeted a specific audience HP needed to reach—enterprise customers? The more we thought about it, the bigger the possibilities seemed. Why not use the data to create thought-leadership articles? Infographics? Videos? What if the report was just the beginning?

• Best Overall Report, Corporate Responsibility Awards, 2011
• Runner-up in the category of Creativity in Communications,
  Corporate Responsibility Awards, 2011 and 2012