Challenge

For 50 years, contractors and builders have chosen Cadet electric heaters for their quality and reliability. To broaden its reach and win the hearts of consumers, Cadet needed to reimagine what its brand stands for and how it shows up in the world.

Solution

We led the company’s executive and marketing teams through a comprehensive brand exploration, culminating in a warmer, friendlier brand personality with a focus on energy efficiency. To bring the brand to life, we developed a new logo, tagline, tone and voice, packaging design, and website, along with a family of marketing materials for a consumer audience.

Impact

Cadet now has the tools to engage with the people who live with and love its products. While the brand still stands for quality and reliability, it now also represents a comfortable home, energy savings and customer control.