People aren’t reading
your CR report.

But that doesn’t mean
they aren’t interested.

In fact, more and more people are considering a company’s CR performance as they choose what to buy, how to invest and where to work. To make informed decisions, they need to know what you’re doing and what kind of progress you’re making toward your goals.

The problem is with the once-a-year, one-size-fits-all approach of the typical report. It doesn’t reflect the wide array of stakeholders’ interests and agendas. Or the dynamic ways people prefer to receive and respond to information.

The solution: Rethink the CR report. Not as a document. But as an opportunity for ongoing communications.

Think of it this way: One nugget of information locked up in your report can be expressed in different ways to engage diverse audiences.

For example, NGOs want to understand how you’re protecting workers’ safety in your supply chain.

Investors are likely more interested in how improving safety lowers costs and reduces risk.

Consumers may be drawn to the story of a factory worker who benefited from your company’s safety training program.

Three distinct audiences, three distinct takes on the same story—all of which you can share in a variety of media, through multiple platforms, at different times throughout the year.

Your CR report is a huge investment of time and resources. Our communications expertise and smart content strategy can deliver a higher return on that investment, giving your CR story a life beyond your report and forging meaningful connections with more people in the process.